The center spread featured all of Carvin's guitar and bass models for 1973. Notice the wide variation of styles, most of which were similar in one way or another to instruments made by other manufacturers. On the guitar side, the AS50B, which was similar to a Gibson ES-335. Next, the CM95, which had obvious similarities to the Les Paul, and the SS75B & SS65B, which were similar to the Fender Strat, all the way down to the headstock.
The AS50 changed from the 1972 model. The body was the same, but it now used the Hofner model #800 neck, with featured a 3 X 3 headstock with a more ornate pearl inlaid headstock than past models, versus the 6-inline used in '72. Body wood was not specified, but it was finished in sunburst with "polyester" clear coat (although in 1974 and 1975, it would be clarified as spruce top with flamed maple back and sides, so it may have been the same in 1972). Amenities included cast aluminum bridge and tailpiece, white MOP pickguard, Kluson tuners, 22-fret rosewood fingerboard on maple neck and MOP fingerboard and headstock inlays. Electronics consisted of a pair of AP6 humbucking pickups with dual volume and tone controls and 3-way selector switch. Base price was $189.95, or $219.90 with a Bigsby tailpiece (AS50B). A left-handed model was available for $199.95 (AS50L), or in a 12-string version for $189.90 (AS50-12). The AC11 soft case was $16.95.
The CM95 was a solid maple, single cutaway guitar with a bolt-on maple Hofner neck; Carvin's first Les Paul style model. It was only available in clear satin natural finish, and featured a 22-fret rosewood fingerboard, MOP inlays, Kluson tuners, cast aluminum bridge and celluloid pickguard. Electronics consisted of a pair of AP6 humbucking pickups with dual volume and tone controls and 3-way selector switch. Base price was $199.95, or $229.95 with a Bigsby tailpiece (CM95B). A left-handed model was available for $209.95 (CM95L). The SC14 hardshell case was $29.95.
The SS75 and SS65 were essentially the same instrument, unchanged from 1972, with the only difference being the construction and finish. The SS75 was made of solid maple, with a clear satin natural finish and Hofner model #500 neck. The SS65 was made of "lighter high quality wood" with sunburst finish. Both models had otherwise the same amenities as the CM95. The SS75 sold for $159.95, or $189.95 with Bigsby tailpiece (SS75B). A left-handed model was available for $169.90 ((SS75B). The SS65 sold for $139.95, or $169.95 with Bigsby tailpiece (SS65B). A left-handed model was not offered. The SC15 hardshell case was $29.95.
The DTS90 doubleneck, which was a combination 12-string and "Spanish" guitar, and had been in production under a variety of model names and shapes since the early 60's. The features of the DTS90 were basically the same as the SS75 guitar - that is, Hofner bolt-on necks with rosewood fingerboards, AP6 pickups with 3-way selector switch. Additionally, the necks were wired independently of each other, so each neck could be plugged into a different amp. The 6-string neck was available with or without the Bigsby vibrola. It was not included in the color spread in the catalog. The DTS90 sold for $249.95, and the DNS98B (with the Bigsby) sold for $279.95. A left-handed model was not available. The SC27 hardshell case was $34.95. Not shown was the DMS95 and DMS95B, which were 6-string guitar/mandolin doublenecks. The DMS95 sold for $249.95, and the DMS95B (with Bigsby) sold for $279.95.
The features of the DBS98 were basically the same as the SB60 bass, and the SS75 guitar - Hofner bolt-on necks with rosewood fingerboards, APB4 pickup (bass) and AP6 pickups (guitar) with 3-way selector switch. Like the other doublenecks, the necks were wired independently of each other, so each neck could be plugged into a different amp. The guitar neck was available with or without the Bigsby vibrola. An interesting feature of this model, and many older Carvin doublenecks like it, is that the neck for the bass was the same short scale as for the guitar. This would be convenient for guitar players to play, but it required special, extra-thick bass strings. At the time, La Bella flatwounds were standard on all Carvin basses. The DNS98 sold for $249.95, and the DNS98B (with the Bigsby) sold for $279.95. A left-handed model was not available. The SC27 hardshell case was $34.95.
In 1973, Carvin still offered Hawaiian steel guitars, but the pedal steel guitars that had been a mainstay during the 60s and early 70s were gone. Within a few years, all steel guitars would be gone from the lineup forever, but at the time, there were 6-string, 8-string and doubleneck models available, all short scale (22 1/2") instruments. These were made of solid hardrock maple, with Carvin pickups (which were used on many other brands of steel guitars), ivory tuning pegs, chrome hand guard, and volume and tone controls.
The PRO-S8 8-string sold for $89.95. The PRO-D6 doubleneck 6-string sold for $124.95. Also available was the PRO-S6 6-string model for $79.95, and the PRO-D8 doubleneck 8-string, which was $144.95. A set of telescoping chrome-plated screw-in legs was available for $18.95, and the SC12 hardshell case sold for $27.95.
The SB60 had minor changes from 1972, including a chrome hand guard over the bridge pickup and an inlaid design on the headstock of the Hofner model #750 narrow bass neck. The SB60 was made from solid Eastern hardrock maple, with a clear satin finish. The short-scale 22-fret neck had a rosewood fingerboard, and APB4 humbucking pickups, and aluminum bridge and tailpiece were the same as the '72 model. Electronics included a 3-way pickup selector switch, and volume and tone controls for each pickup. Price on the SB60 was $169.95, or $179.95 for a lefthanded model (SB60L), plus $29.95 for the SC18 hardshell case.
The SB40 had similar changes from the 1972 model as the SB60. This model sported the same electronics and neck of the SB60, but was made from unspecified wood, and was finished in sunburst. The SB40 sold for $149.95, and wasn't available in a left model.
The AB45 semi-hollow bass was unchanged from 1972, with the exception of the headstock inlay. This bass also featured the same Hofner neck and electronics of its solidbody counterparts, with aluminum bridge and tailpiece, MOP pickguard, and sunburst finish with white binding. The AB45 sold for $169.95, or $179.95 for a left-handed model (AB45L). The AC21 softcase was $16.95.